How To Create An Effective Business Plan

Creating a marketing business plan can be relatively easy if you know the features to watch out for and have the proper strategies and tools ready.

The web is a very rich source of information and has an array of free locations where you can display your offerings and let people recognize your business quickly.

Having a sound and effective internet marketing business plan will help you boost your income significantly, and avoid common pitfalls.

1. Know your target market. The internet marketing business plan will always revolve around your potential customers or target market. By catering to the individuals who will be most interested in your products and services, you save time, money and effort.

You don’t have to randomly advertise to individuals who will not end up visiting your site or buying the available products. The key is to properly identify the group and know more about their buying habits and how these fluctuate over time. Indicate the age range, gender, location, buying power or financial status, educational background and profession of the people you with to frequent your website.

2. Create a niche. The idea is to be an expert in a specific item or approach so that people will always refer to you time and again. It will be very hard to generalize and try to manage different topics if you wish to establish a niche in the market. You have to focus on your area of interest and specialty, such as being regarded as an expert in car repair, computer programming, shoe design, etc. Visit the related websites where you can be recognized by communicating with others and answering questions and queries.

3. Be informative. People will regard to you as an expert and you improve your internet marketing business plan by providing useful and informative content every now and then. Make sure you update the content in your website every week or so, to keep your target market interested. Always use fresh and original content that people will keep coming back for. You can also hire online article writers and bloggers to help if you’re not skilled at writing, or swap articles with other website owners together with their relative links.

4. Set a budget. Like any business plan, your online marketing campaign should stay within the allotted budget. This means that all your activities and projects should be carefully designed so as not to go overboard with the finances. Create financial plan and schedule to avoid overspending. You should also make use of free online tools and websites as much as you can to market. These prove to be very invaluable materials that will boost your reputation without hurting your pocket.

5. Create advertisements. Put up advertisements in places where your target market frequents like popular social media sites and networks. You can also make use of free banners, free website directories, free links and free ads in many online places. Always put articles and blogs in your website and follow the SEO guidelines to rank well in search engine results.

If you need help writing an Internet marketing plan and/or marketing your website, please call
The Geisheker Group Marketing Company at (920) 471-1638 or email us.

Behind every successful Internet business is a well-researched Internet marketing plan. An Internet marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives.

Your Internet Marketing Plan will define all of the components of your marketing strategy. You will address the details of your market analysis, sales, advertising, and public relations campaigns. The most successful Internet marketing plans integrate both Internet marketing strategies as well as traditional (offline) marketing strategies.

The Topics You Need to Discuss in Your Internet Marketing Plan include:

1. Market Research
Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. (From now on we'll refer to your products or services as "product".)

Some areas to consider:

Market dynamics, patterns including seasonality
Customers-demographics, market segment, target markets, needs, buying decisions
Product—what’s out there now and what's the competition offering? Conduct market research by going to google.com and conduct searches on the types of products or services you want to sell
Current sales in the industry
Suppliers-vendors that you will need to rely on
Target Market(s)—To be successful, focus on one or two small niche markets instead of a large general market. Niche markets have far less competition and they tend to be more profitable. If there is one thing you can do to help your odds of being successful in business it is to focus on one or two small niche markets
2. Product
Describe your product (or service). How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use?

3. Competition
Describe your competition. Develop your "unique selling proposition." What makes you stand apart from your competition? Why are you special? Why should a customer choose to do business with you instead of one of your competitors? The better job you can do to differentiate yourself from your competitors, the more success you will have.

4. Mission Statement
Write a few sentences that state:

"Key market" - who you're selling to – be very specific!
"Contribution" - what you're selling
"Distinction" - your unique selling proposition – why are you different from your competition?
5. Internet Marketing Strategies
Write down the Internet marketing and promotion strategies that you want to use or at least consider using. Strategies to consider include:

Search Engine Optimization (SEO). What this means is using optimization techniques so search engines (Google, Yahoo, MSN) will rank your website within the top 10 search results. By doing this you can get literally thousands of people to your website every day for free. To do this I recommend you use a fantastic software tool called SEO Elite.

Pay Per Click Search Engine Marketing. When you use this service you are bidding on keywords so that your website text ad is displayed when a person conducts a search on a particular keyword or key phrase. Google, Yahoo and MSN all have pay per click internet marketing services.

Affiliate Marketing. This is where other websites market your products for you and you pay them a commission on each sale. This is an outstanding way to create a successful Internet business.

Link Exchanges. This is where you and other websites exchanges links to drive traffic to each other’s website. Exchanging links with other websites is also a great way to get better rankings in the search engines. The reason for this is that search engines want to give top rankings to the the websites that are most popular in their category/industry. The best way for the search engines to determine which websites are the most popular is to see who has the most links pointing at their website. That is why getting a lot of links pointing at your website is so important.

Write Articles and distribute them online. This is a great way to get tons of one-way links pointed at your website (which search engines love!). I try to write one new article each week and it has gotten me thousands of links pointed at my websites. And remember, the more links that point at your website, the higher search engines will rank your website. And, if getting tons of links pointing at your website wasn't enough, writing articles will also send targeted traffic to your website and it will make you an expert in your field. The way it works is very simple. You write a 1-page article and use online article distribution services to distribute your article to hundreds other websites, blogs, and ezines (electronic magazines). People them read your articles to learn about your products or services. The best two services to use for distributing your article are EzineArticles and Isnare.

Write press releases and distribute them online. Just like writing and submitting articles, this is a very simple and extremely effective way to get tons of links pointed at your website. It is also a great way drive targeted traffic to your website. For more information, please visit PRWeb.

Advertise in ezines (also know as an internet newsletter or an internet magazine). This is another simple yet highly effective way to market your products or services online.

Network using social networking services like myspace, facebook, twitter, and linked in.
6. Offline/Traditional Advertising Strategies

Networking-Go where your market is, Chamber of Commerce, BNI, etc.
Direct marketing using sales letters, brochures, postcards, flyers, etc.
Advertising-Print media, directories, billboards, yellow pages, radio, TV
Training programs-Seminars that you give to increase awareness
Write articles for magazines, your local newspaper, and other publications read by your industry. Doing this will help you to become known as an expert
Direct/personal selling
Publicity/press releases
Trade shows
Referral programs
Co-marketing with businesses that share your target market
Barter
7. Pricing, Positioning and Branding
From the information collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness.

8. Budget
Budget your dollars. What strategies can you afford? How much can you afford to spend per month?

9. Marketing Goals
Establish quantifiable marketing goals. This means goals that you can turn into numbers. For instance, your goal might be to gain at least 10 new clients each month or to generate 100 leads per month.

10. Monitor Your Results
Test and analyze. Identify the strategies that are working.

Survey customers
Track sales, leads, visitors to your web site, percent of sales to impressions
Determine which marketing strategies are producing the most customers and which are producing the least customers
Measure Return on Investment per each marketing activity

Could you tell me three strong sentences on why LinkedIn is a MUST?
Answers:
Networking.
Networking.
Networking.

Networking
Business promotion
social interaction
Links:
http://fedobe.com/

Comment in discussions / answers to demonstrate your expertise
Communicate your message to generate leads
Connect with prospects and partners for business success

The manner in which a communication is worded conveys personal expression, opinion, and insight to others who may wish to team, counter with a disagreement or pass on your reference to others; all healthy forms of communication that many view and act upon.

With the growth of the site and international participation increasing dramatically, the site provides insights into perspectives from other nations and cultures; a valuable input in the wired global economy these days.

The historical record is searched regularly by a large, world-wide community and draws others to profiles and web sites long after communications have been closed

List Of Top 20 Video Training Recorded Training For Online Marketing

1. Google Places
2. Facebook Marketing
3. Twitter Marketing
4. Foursquare Marketing
5. LinkedIn Marketing
6. Mobile Marketing
7. Search Marketing
8. SEO Tactics
9. Video Marketing
10. Article Marketing, Blogging
11. Social Bookmarketing
12. Press Release Marketing
13. Banner Advertising
14. Media Buys
15. Personal Branding
16. Split Testing
17. Offline Print/Online Marketing
18. E-mail Marketing
19. Forum Marketing
20. Google Analytics  

BUILDING LANDING PAGES

Article by Landing Pages

In just one sentence, landing page converts traffic of your site into revenue of your business. Having a landing page has several benefits; few of them are listed below

•Talking to client in his language

A prospect that comes to your page by means of a PPC campaign or search engine comes from any specific keyword. When you have this page, which is different from your home page, you can design it according to key word, which is driving the traffic. You can also design separate landing page for different sources of traffic. This can surely have a positive impact on the client acquisition as well as a percentage of conversion from the visitors. You can also change this page according to campaign. If you have two sets of campaigns and want clients from each set to go on a specific page, which is also possible.•Easy to modify

While there can be many people visiting your page, each of them has different requirements and will give different feedback. Depending on the increase or decrease in conversion ratio of the page you will need to incorporate several changes. By having a separate webpage for promotions, you have liberty to change as and when required. While your homepage has to remain consistent with brand ideology and corporate communication, this page can be modified with changing requirements and times.

•Measuring effects of promotion campaign

Having separate landing page for all promotion mediums helps in knowing which campaign is generating how much traffic. These results can help in spending more on rewarding medium and stop spending on not so good campaigns. This will lead to effective advertisement and saving of undue costs. Also, quality of traffic from various mediums can be analyzed.

•Designing content that gets high search engine ranking

It is separate communication and hence can be designed with specific goal. Filling the landing page with keywords can easily get you higher rankings on search engines and result in huge traffic to your page.

•Giving specific message

When you want to convey some specific point or want to drive a new product campaign, all experimentation are possible with landing page. It can be changed and refined with any need of your campaign.

•Boosting conversions:

A page that is designed with clear know how of what type of client is visiting it and coming with what aim can have much more effective communication. This to the point communication can help in making client feel special and pre-poning his buying decision. It also transforms client in your favor.

Benefits we discussed above will all lead to more business for you and improve your bottom-line. This makes a very well-built reason for having a landing page that builds on your reputation.

Makemylandingpages create outstanding landing page,landing page design, for your business, which will help you in quickly selling your products & services. We are a highly qualified & certified team of best landing page. Email us at: design@webindiainc.com


Internet Marketing Newbie - Step By Step Guide
Advertise Here Free
Eat Less and Feel Full
Great home biz opp that let you lose weight, make money, help others Make money on Autopilot
Do It with with this AWESOME FREE software. No Submitting Needed

“I am an internet marketing newbie. All I am asking you to do for me is to introduce me to the internet marketing from scratch, that is leading me step by step to the internet marketing system. Presently, I have no website, no list and no business yet.” - Akinbiyi Yinka Akinrinola

Many internet marketing newbies have been asking me similar questions and I usually do not bother reply.

Why?

Because the question is too general. Also, I got a feeling that anyone asking such a question is usually not serious in internet marketing.

But today, for the first time (and also the last time), I’m going to answer this question and post it up on our blog, so that I can direct whoever asking such a question back to our blog.

For all the internet marketing newbies out there, there are only 4 steps to making money from internet marketing from scratch.

Step 1 - Make a decision

Step 1 is to make a firm decision that you are going to make it in internet marketing, no but, no however, no unless, no excuse!

If step 1 is not accomplished, there is no need to proceed to the other steps. Quit now and go back to your comfort zone. Internet marketing is not for you. Nothing is, until you make a decision.

Let me tell you something I’ve never told anyone.

I started to explore internet marketing back in 1999, made my first $100 some time in 2004, made my first $1000 in 2006 and made my first $10k in the same year.

What happened in 2006? Did I stumbled upon a secret formula? Not at all.

What happened was that my offline business failed in 2005. I was $50k in debt and I desperately NEED to find an alternative to make money, so as to pay back my loan and keep my company alive.

For the years before 2006, I had been exploring internet marketing, but I was doubtful whether internet marketing was for me. Moreover, I had many other opportunities available and frankly, internet marketing was the last option in my list.

By 2006, I’d tried 3 different offline businesses, failed at each one of them, and owed $50k to the bank. With little cash on hand, I ran out of all my offline options.

I was in a situation where I either make it in internet marketing or quit my entrepreneur dream and look for a job.

Not to give up my last option, I turned to internet marketing, with no other backup plan!

Here’s a little secret about the universe:

“Once you make a decision, the universe conspires to make it happen.” — Ralph Waldo Emerson

Opportunities will be open to you. Ideas will come to you. Your saviour will appear.

So, before everything else, make your decision first.

Step 2 - Stop looking for shortcuts

Forget about shortcuts or quick cash. There is no shortcut. What does exist is leverage.

To make money fast, you need to leverage. You leverage on advertising to bring you more traffic in a shorter time. You leverage on freelancers to save your time and provide skills that will otherwise take you time to learn.

Other than leverage, there is no shortcut. You have to take the down-to-earth ‘boring’ steps of building websites, promoting them and doing all the maintenance work.

I’m not saying internet marketing is tough. It is tough initially because you’re still learning. Just like the first time you ride a bicycle. It was tough isn’t it? But once you get used to it, it’s as easy as ABC.

Step 3 - Decide on a business model

There are too many ways to make money online. You can make money from Adsense, PPC ads, Affiliate Marketing, Ebay, MLM etc.

So your 3rd crucial step is to decide on the business model that you want to adopt.

If you want to make money fast, one way is to become an instant guru!

I’ve seen many newbies who position themselves as a guru and start teaching people how to make money online. It works! Many of them who ‘dare’ to pretend to be a guru eventually becomes a real guru.

As a guru, you need to have your own website, your own product and your own affiliate program. That’s why I invested money to create the free M.Y.O.B List Builder Script for our members. Make this script work for you and you’ll become an instant guru overnight.

Read these two articles if you haven’t done so. They will shed some light for you.

What Are The Steps In Creating An Online Business

How To Drive Traffic To Your Website

Step 4 - Keep learning and keep working

Remember, there is no shortcut. You got to work hard and you got to learn fast while you work.

In offline businesses, you can hardly learn because very few people are willing to teach you.

The good thing about online business or internet marketing is that many people are willing to teach you, for free or for a very small fee. As long as you have your own business set up and are willing to learn the ropes, you will eventually grow and become another guru.

Lastly, after today, don’t ever call yourself an internet marketing newbie again. The faster you believe you are the guru, the faster you can succeed online.

Free SEO Guide | Internet Marketing Clarity
www.internetmarketingclarity.com/tag/free-seo-guide/

Online Marketing Power - Free SEO Book
online-marketing-power.com/free-seo-guide

Top 14 Ways to Build Your Customer Subscriber List

EVERY BUSINESS NEEDS TO HAVE A SUBSCRIBER LIST PERIOD!
Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!



The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their “goldmine” because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to “mine” for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

Add a subscription form to every page on your website

Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.

Provide useful, relevant content

Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.

Make it easy for readers to sign up

The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.

Add subscription forms to your social media pages

Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!

Provide samples of your newsletters and Ezines

This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.

Publish a Privacy Policy

Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form to use.)

Give gifts subscribers can actually use

Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out “goodies” throughout the year, your subscribers will feel truly appreciated ? and that’s good for business!

Archive past newsletters and articles

An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.

Include a “Sign Up” button in your newsletter

If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!

Ask your subscribers to pass it on

Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to “pass it on”.

Add a squeeze page

A squeeze page has one goal ? to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!

Let others reprint your newsletter as long as the content is not modified

If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.

Include testimonials on your squeeze page

This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more “believable” and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use “Bob K, FL”). Add a note inviting others to participate. After all, it’s free publicity!

Blog religiously

Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

Post on other blogs

Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!
www.getresponse.com

SEO Quake

This powerful tool is compatible with a range of browsers and gives a user a wide range of SEO parameters. It saves you so much time it must be similar to hiring a personal assistant, without the tea making ability. You can utilise it to see a quick overview of number of links to page and domain, number of internal & external links from individual pages, age of domain, keyword density and other important SEO factors of a page. Go see for yourself.

https://addons.mozilla.org/en-US/firefox/addon/3036

Open Site Explorer

This is one of the best link analysis tools around (without paying) Essential for any link building campaign , it will show you up to 10,000 links to a page or site based on Page Authority OR Domain Authority. You can even see the anchor text used, compare two domains side by side, and which content is drawing the most links on your competitor’s website. AND if that wasn’t enough they even offer a good sorting and filtering option for reports and can be exported to CSV for further analysis. How considerate of them.

http://www.opensiteexplorer.org

Redirect Checker

This tool lets you check what type of redirect is in place for any individual page. A programmer’s nightmare as we are now able to see very quickly just how lazy they have been by implementing 302’s instead of 301’s.

http://www.internetofficer.com/seo-tool/redirect-check/

Guerrilla marketing, defined by Jay Conrad Levinson in his book Guerrilla Marketing, is the act of executing an unusual or unexpected marketing activity in a common, everyday place in order to generate a buzz for your products or services.

Because guerrilla marketing tactics are different and typically more unpredictable than traditional marketing activities, they can be more memorable and produce a bigger impact. But these strategies are not without risk. In fact, key elements of a successful guerrilla marketing campaign include being bold, asserting yourself and taking a chance.

Are you ready to go for it and make a marketing splash? Here are some guerrilla marketing strategies to help get your risk-taking juices flowing.

Take a Stand: Pick a popular or controversial industry topic, define your stance and make it known. Be ready to defend your perspective, participate in some healthy discussion and listen to opposing viewpoints in order to take full advantage of this strategy.
Give It All Away: Many businesses offer free samples of their products and services in order to generate new interest. Take it one step further by giving away a full version of a product or a complete service in order to benefit from increased referrals and word of mouth marketing. To select the recipient, you can have a drawing, run a contest, or pick a favorite non-profit.
Be Aggressive with Follow-Up: How often do you lose out on opportunities because you’re worried about annoying your prospects or being seen as desperate? Devise a well-timed plan for following up and then commit to following through each step of the way.
Honor Your Competitors’ Coupons: Some major retailers use this technique to grab up customers who typically shop elsewhere. If you’re willing to risk creating an antagonistic relationship with the competition, you can use this strategy in your own business by piggy-backing on a special offer, coupon or other discount offered by someone else.
Put Your Money Where Your Mouth Is: Use cold hard cash to get people’s attention. Locate some highly qualified and interested prospects, then send out a mailing with a “payment,” thanking them for their time spent reading through your letter. You can also mail a note written on cash, or send out half a $10 bill with the promise of sending the prospect the other half after a free consultation.
Get Inked: Or pay someone else to get inked with your company’s  branding and then flaunt it at a public event. It might be a hard sell, but the shock factor can be worth the effort if you’re successful (see Shayne Tilley’s post for more non-traditional offline marketing techniques).
Go Door to Door: Instead of just asking to speak to business owners and pitching your services in general terms, make your time increasingly effective and personal. Walk into a local business with their web site up on your laptop, have a mockup of a new site ready to go and pitch them on the spot.
Throw a Party: Everyone loves a celebration and parties are one of the best ways to network. So consider throwing yourself a birthday party, anniversary party or other celebration and invite clients and prospects to mingle and get to know one another. As the common denominator at the event, you (and your products and services) will likely be the focus of conversation.

Guerrilla marketing is a great way to showcase your freelance business to potential clients without using much cash, thus keeping your business costs low and your ability to pick up and move onto another idea seem almost seamless in transition. So below are 15 killer guerrilla marketing tactics you can start using today.

1. Custom designed bookmarks
I’ve said before that business cards inside bookmarks are a great way to showcase your business to people who are looking for books in your target market, but what about taking it a step further and designing some bookmarks that showcase a cool design and also give some information on your business? Then it doesn’t look like a marketing campaign at all and the reader of the books will likely keep the bookmark a lot longer, increasing your chances to make a sale with them.

2. Write tutorials on how to do what it is you do
If there’s one thing that will showcase your skills, writing tutorials will probably be #1 on most peoples list. The benefits for writing tutorials are that you get to show potential clients you know so much about your business that you can write step by step tutorials for someone like them to understand it, even if they have zero previous knowledge about it. It’s ok to boast your knowledge a little bit – and best of all, it only costs you some time (you could even shop the tutorial around and see if a bigger site would pick it up and pay you for it).

3. 1,000 free business cards with every web design

Do you design websites for small business owners, or someone who may benefit from business cards? Why not offer 1,000 free business cards to them when they purchase a web design from you – you could even build the price of the cards into your pricing if you want to offset the cost of them. U Printing has 1,000 business cards for around $30.00.

4. Partner with a company outside of your niche

There’s a lot of talk about building relationships within your niche on social media sites and shaking hands, making friends, ect – but why not step out of your niche and find friends elsewhere? The benefits of this is that you can help them help you and you’re not competing with them for clients. If you’re a web designer who creates website designs for musicians, why not team up with a cd publishing company and co-promote each others services? Think outside the box and get some business cards from people you normally wouldn’t talk to – it’ll definitely pay off!

5. Write your domain on dollars

No, it’s not illegal – writing on bills is ok as long as it doesn’t affect the ability for the bill to be used in sales. So all you need to do is write your url right on the bottom of the bill without writing over top of anything else and you’re good to go. Do this on every bill that comes across your hands and you’re sure to get 1,000+ bills out there in no time. And they’re circulating in areas you normally wouldn’t even be in, so the reach is large.

6. Go overboard on the stamps

Sending your business package to potential clients in the mail can have you end up in the bin of other businesses trying to pitch their ideas, but what if you used more stamps? If you have 39 of the 1 penny stamps on the envelope, what are the chances that it catches the potential clients eye when they’re shuffling through their mail?

7. Start your own blog directly on your site

This ties into the tutorial idea above, but why not start a blog about the type of topics that your potential clients would benefit from reading? Explain how you handle business transactions, show the productivity tools you use, showcase pictures of your office, discuss the benefits of hiring a _________ (insert designer, photographer, copywriter, programmer, ect). The traffic will build and the exposure could turn into some very big clients coming across your work.

8. Hold a free presentation about your business

Mason from Small Fuel could explain to you better as to why this is a great idea and why the 15-30 minutes of talking it takes to hold a presentation could turn into cold hard cash. You can read his article here.

9. Hold a contest and offer your services as the prize

If you’re wanting to get more eyes to your website, this is a good idea as long as you’re offering quality services/products. You can actually see how this works here on SpyreStudios by checking out the Giveaways category. It’s definitely a great way to gain momentum for a newly launched website and company.

10. Give a gift for the holidays

It’s Christmas time, so why not send potential clients a gift basket? It’s a nice gesture and will definitely show them that you’re not just a paper and pen type of company – you have a beating heart and you’re a real person. That is one of the main things companies look for, so doing this puts you at the front of the race.

11. Cross promote on 404 pages

If someone finds a broken link or tries to view a page that just isn’t there, why not showcase some information about your business on it? It’s extra ad space that is often underused and is visible to a good amount of people – you’d be amazed at how many people get 404 errors on your website/blog.

12. Pay for word of mouth

Spend a bit of cash, hire some people to help promote your business and let them hit the pavement (so to speak). When someone has a cash incentive to talk about a company, they are much more open to promoting them to their friends. When someone refers a company to their friend, the friend is much more likely to use that company. It’s a win/win for you and the person doing the promotion for you. A lot of bands have street teams, why can’t you?

13. Enter business awards and CSS galleries
I put the two together here, even though they’re a bit different. Entering your company into business awards can be a great way to showcase your talent to your peers and also gain attention of competition as well as business who could benefit from your services. Entering the CSS galleries like CSS Mania and CSS Remix is a great way to showcase your site as well as drive a ton of traffic to your website.

14. Hold a benefit dinner
Doing this shouldn’t be about you – it should be about a special cause that you’d like to raise some money for. Although, the promotion from having your name side by side with the benefit could do really well for your business and also show your local community that you’re a business that cares about others. I’m planning on doing a couple of these this summer.

15. Get active on social media sites

WAIT! Before you skip over this one, hear me out. You need to be active on social media sites, but utilize them in ways that others haven’t yet. Engaging your potential clients is one thing, but turning your twitter account into one that just randomly tweets about your business is a completely different idea. Me, I’d stick more to the first method. If a social media site doesn’t seem beneficial to your business, don’t be mad. Find the one that your client base is hanging out on and utilize that instead.

Make sure you make a youtube video for your site, business, or product to begin getting hits and gaining popularity. If you don't have one, I also do video testimonials on Body Rub USA for $5.